Services

Strategy

  • Brief development
  • Objective setting
  • KPI’s
  • Brand insight
  • Strategic planning
  • Ideas generation
  • Audits
  • Search and Selection
  • Workshop facilitation
  • Communications strategy
  • Activation strategy
  • Market Intelligence

Negotiation

  • Deal valuations
  • Rights negotiation
  • MOU, LOA
  • Contract negotiation
  • Rights & Benefits
  • Financial structure
  • Terms & Conditions
  • Celebrity endorsement
  • Intellectual property rights
  • Geographical boundaries
  • Image & Usage rights
  • Promotional & Advertising rights

Activation

  • Rights management
  • Event creation
  • Experiential marketing
  • Hospitality
  • PR and promotions
  • Celebrity management
  • AFP & Content strategy
  • Creative amplification
  • Media amplification
  • Campaign integration
  • Agency coordination
  • Supplier management
  • Budget control

Evaluation

  • Competitor analysis
  • Audit of opportunities
  • Sponsorship cost analysis
  • Industry intelligence
  • Consumer insight
  • Market intelligence
  • Quant & qual research
  • AVE (Advertising Value Equivalency)
  • ROI & ROO
  • Reach and Real audience impact
  • Agency selection